Allin — the inner-work app

What Allin is verified

Allin is an iOS app for nervous-system / somatic inner work — described in-house as guided "neural repatterning." The core loop: you check in with how you're arriving, Allin matches you to a guided audio session ("rewire session") for what's underneath, and you reflect afterwards — building a personal journal and a sense of movement over time.

Alongside the daily loop there's a personalised 10-step beliefs plan (a guided path through the beliefs you'd like to shift), a searchable audio library, and a journal + progress view. It is a wellness / self-help product — not a clinical or EMDR tool.

How it works verified

The 10-step beliefs plan

A server-generated plan of steps ("your 10-step plan") that guides someone through shifting a set of beliefs, each step pairing reasoning with a guided audio, then capturing the real mood shift.

Tone of voice

Observed from the shipped app verified — real lines in the product today:

The consistent style:

• Lowercase, gentle, spacious — invitational, never instructional.
• Second person, warm — speaks to "you," meets you where you are.
• Non-punitive — no guilt, no streak-shaming ("no pressure, no streak to keep").
• Somatic / embodied language — "arriving," "the belief beneath," "stepping into," body-led.
• Brand casing: the name is Allin (capital A) even amid lowercase UI copy.

Brand & design verified

From the app's design tokens (AllinTokens.swift). A calm "paper" theme in light and dark.

Type

• Display: Optima (light weight) — headings & hero.
• Body: Manrope.
• Italic serif accents: Cormorant Garamond Italic.

Rust (#B96A4A) is the single accent; sea-glass greens carry surfaces; driftwood for text; deep-reef is the dark-mode base. (This wiki uses the same system.)

Audience & positioning confirm

Evidenced from the product + go-to-market notes: people doing nervous-system / somatic / inner work — reachable via somatic practitioners, wellness coaches, and inner-work creators. Positioned as calm, everyday self-work.

Team confirm roles

Product & tech verified

Compliance snapshot action needed

Allin handles special-category data (emotional / mental-health check-ins), so GDPR matters — especially now that paid traffic is live.

Update 2026-08-26: the items below describe the app real users have today (v2.2, build 5). All four are fixed in code and shipped in v2.3 (build 1), which is built and uploaded to App Store Connect — but not yet submitted for review, so none of it is live for users yet.

• Analytics currently initialises before consent in the live app → gated in v2.3 (three independent toggles: reminders / analytics / advertising).
• Consent is bundled + skippable in the live app → granular & opt-in in v2.3, with a Settings → Privacy screen to revisit choices later.
• Account deletion wipes Supabase but doesn't propagate to processors in the live app → a delete-user-data edge function now fans out erasure to Amplitude + Customer.io first, live on the backend since 2026-08-24 (Segment still blocked — no accessible erasure API in this workspace).
• Emotional check-ins and beliefs-plan data were previously joined directly to a real user id → now pseudonymized (a separate, never-exposed mapping table) with the five free-text fields (trigger, belief, memory, desired/new belief) encrypted at rest — both live on the backend.
• Sensitive data in a US region → DPA + SCCs, still open, untouched this cycle.
• Anthropic (Claude) is a real, previously-undisclosed data processor — both check-in text and beliefs-plan intake are sent to it on essentially every user action. Added to the DPIA/ROPA/privacy-policy draft; a signed DPA with Anthropic is the single highest-priority open GDPR item.
• Needs: regulatory classification (wellness/self-help), marketing claims register, crisis signposting verified (UK Shout 85258 added and made tappable in v2.3, not yet live).

Full status & owners in the GDPR wiki and the Scale & growth readiness wiki (linked below).

Key documents & links