a few minutes with yourself can shift the day.

Allin — the inner-work app

A daily emotional check-in that meets you where you are, matches you to a guided audio session to gently rewire the belief underneath, and holds the reflection in a journal you return to. Calm, non-punitive, somatic.

Overview

What Allin is verified

Allin is an iOS app for nervous-system / somatic inner work — described in-house as guided "neural repatterning." The core loop: you check in with how you're arriving, Allin matches you to a guided audio session ("rewire session") for what's underneath, and you reflect afterwards — building a personal journal and a sense of movement over time.

Alongside the daily loop there's a personalised 10-step beliefs plan (a guided path through the beliefs you'd like to shift), a searchable audio library, and a journal + progress view. It is a wellness / self-help product — not a clinical or EMDR tool.

Confirm: the one-line mission and formal product definition are Marie/Isabel's to set — the above is drawn from the shipped app and notes, not an official statement.

The loop

How it works verified

1 · Check in

"how are you arriving today?" — intent, intensity, new-or-a-pattern, and the belief beneath.

2 · Rewire session

Matched guided audio for what surfaced — streamed, unlimited on plan.

3 · Reflect

Pre/post mood + a note "in your own words," saved to the journal.

4 · Return

Journal, streak & progress — non-punitive, with a 30-day grace so life can happen.

The 10-step beliefs plan

A server-generated plan of steps ("your 10-step plan") that guides someone through shifting a set of beliefs, each step pairing reasoning with a guided audio, then capturing the real mood shift.

Voice

Tone of voice

Observed from the shipped app verified — real lines in the product today:

"how are you arriving today?"

"the belief beneath"

"a few minutes with yourself can shift the day."

"who are you stepping into?"

The consistent style:

Lowercase, gentle, spacious — invitational, never instructional.
Second person, warm — speaks to "you," meets you where you are.
Non-punitive — no guilt, no streak-shaming ("no pressure, no streak to keep").
Somatic / embodied language — "arriving," "the belief beneath," "stepping into," body-led.
Brand casing: the name is Allin (capital A) even amid lowercase UI copy.

Confirm: the official voice principles, do/don't word lists, and any tagline lock-in are Marie + Isabel's call. No user-facing copy ships without their sign-off.

Identity

Brand & design verified

From the app's design tokens (AllinTokens.swift). A calm "paper" theme in light and dark.

Salt#F4F0E6

Deep reef#243E42

Driftwood rust#B96A4A

Sea glass#B0C5BE

Tide#8FA6A6

Sun apricot#D79B6A

Driftwood#4A3F35

Type

Display: Optima (light weight) — headings & hero.
Body: Manrope.
Italic serif accents: Cormorant Garamond Italic.

Rust (#B96A4A) is the single accent; sea-glass greens carry surfaces; driftwood for text; deep-reef is the dark-mode base. (This wiki uses the same system.)

Market

Audience & positioning confirm

Evidenced from the product + go-to-market notes: people doing nervous-system / somatic / inner work — reachable via somatic practitioners, wellness coaches, and inner-work creators. Positioned as calm, everyday self-work.

Flag: Allin is question-flow + guided audio — not EMDR. A clinical validator should be CBT / ACT / somatic, not an EMDR expert. A formal positioning statement + ICP is for Marie/Isabel to lock.

People

Team confirm roles

Marie Wistrand (MW)	Founder / owner. GitHub `Maelwi`. Director of Allin Well Ltd.
Isabel (IL)	Co-founder / brand. Allin only.
Sofya	Lifecycle / email.
Linnea	Organic channels (TikTok, YouTube, etc.).
Company	Allin Well Ltd (Team ID 2L65759584).

Under the hood

Product & tech verified

iOS app	Bundle `com.allinwellltd.allin` · App Store ID 6754271583 · current v2.2 (build 5)
iOS repo	`Maelwi/allin-ios` (local: `~/Documents/allin-gh/allin-ios`, branch `main`)
Backend / DB	Supabase (us-east-1) — check-ins, plans, audio library; auth = Sign in with Apple
Subscriptions	RevenueCat / StoreKit (in-app)
Analytics + lifecycle	Segment → Amplitude + Customer.io (EU) + Meta SDK
Deep links	`link.join-allin.com` (universal links → in-app; desktop → website)
Acquisition	Meta paid → App Store (not a website). Landing = App Store listing / ASO.

Risk

Compliance snapshot action needed

Allin handles special-category data (emotional / mental-health check-ins), so GDPR matters — especially now that paid traffic is live.

Analytics currently initialises before consent → gate it.
Consent is bundled + skippable → make granular & opt-in.
Account deletion wipes Supabase but doesn't propagate to processors.
Sensitive data in a US region → DPA + SCCs.
Needs: regulatory classification (wellness/self-help), marketing claims register, crisis signposting verified.

Full status & owners in the Priority Wiki (linked below).

Everything in one place

Key documents & links

Priority Wiki

Live, navigable, rearrangeable tracker → open

Priority Tracker (Sheet)

Sortable Google Sheet → open

Priority Tracker (Doc)

Narrative + GDPR notes → open

Website

join-allin.com

Email templates

Templates · Day-7 · Allin Emails

App Store

JoinAllIn — listing

This is a living document. It's a browsable snapshot — tell me what to add/change and I'll republish to the same link, or I can mirror it to a Google Doc if you'd rather edit it directly with Isabel.